Nice Town You Picked, Norma...
Season 1, Episode 2
Nice Town You Picked, Norma...
Air date March 25, 2013
Written by Kerry Ehrin
Directed by Tucker Gates
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"First You Dream, Then You Die"
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"What's Wrong With Norman"

"Nice Town You Picked, Norma..." is the second episode of the first season of Bates Motel. It aired on March 25, 2013.


Dylan immediately begins causing trouble; the Bates are drawn into the secrets surrounding White Pine Bay.


Tension arises at the Bates' residence when Dylan, Norma's son from a previous relationship, arrives in need of a place to stay. Outside the house at the bus stop, Norman, Bradley, and her friends witness Bradley's father get into a car accident. When they open the car door they discover he is badly burned. It is discovered that someone intentionally set Bradley's father's workshop on fire. Near the car accident Keith Summers' truck is found abandoned, arousing suspicion from Sheriff Romero.

At school, Norman is partnered up with Emma for an English project. Emma comes over to Norman's house and explains to Norma that she has cystic fibrosis, making it impossible to breathe without help from her oxygen tank, and that her life expectancy is 27.

While working on the project in Norman's room, she finds, and later analyzes, the contents of the sketchbook Norman has found. She then asks Norman if he drew them in which he replies, no. She then asks if she can read it and he says yes. She puts it in her bag and they continue to work on the project.

Dylan meets a man who is an employee of Bradley's father, the man pays for Dylan's drink and Dylan notices that the man has many 100 dollar bills, he asks how he can obtain that much money in such a small town. Dylan and the man travel to the man's friend and the man's friend asks Dylan if he knows how to use a gun, Dylan replies 'Yes'.

In an attempt to distract the police, Norma goes with Deputy Shelby to a town social event. At the social event, Deputy Shelby suggests that the wealth the residents of the town have was earned through illegal means. He also suggests that the town is run by their own rules, an 'eye for an eye' policy, meaning they don't abide to the federal law, but by their own created law.


Meanwhile, at home, Norman fights with Dylan after Dylan makes disparaging comments about their mother. Norman attempts to kill his half brother but Dylan sees it coming and punches Norman in the face. Dylan later persuades Norma into letting him stay by threatening to talk about her late husband, Sam.

The next day, Emma and Norman go to the location depicted in the sketchbook. They end up stumbling upon a massive marijuana field and are chased away by two men with guns. As the episode ends, Norma sees a body hanging upside down, burning on fire, in the middle of town. Many of the townspeople witness the spectacle as well.


Main Cast

Guest Stars

Also Starring


  • This episode was watched by 2.84 million viewers.
  • Dylan has Norma listed as 'The Whore' as a contact on his cellphone. In both the novel and movie Psycho it is revealed that she taught Norman that sex was wrong and that all women except for herself were whores.


Song Title Performer(s)
Standing Still Jewel
Santa Monica Everclear
Amie Pure Prairie League
This Guy's In Love With You Herb Alpert



Season 1
#101 "First You Dream, Then You Die" #106 "The Truth"
#102 "Nice Town You Picked, Norma..." #107 "The Man in Number 9"
#103 "What's Wrong With Norman" #108 "A Boy and His Dog"
#104 "Trust Me" #109 "Underwater"
#105 "Ocean View" #110 "Midnight"

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