Town Man was an unidentified man who was burned alive and put on display upside down in the town square.
Biography
Season 1
This man was first seen having coffee in a diner while Norma and Zack talked about Keith Summers. As he was leaving he asked the deputy if he was going to see him at the Woodchuck that night and Shelby says he wouldn't miss it. As Norma drove downtown the next day, she noticed a lot of people running and soon saw what they were curious about - a man had been set alight and was hanging upside down in the town square for everyone to see. (Nice Town You Picked, Norma...)